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Product Marketing Specialist – Networking Solutions - Toronto

Location:	Central Uptown, Toronto, Ontario, Canada
Job Type:	Permanent
Posted:	10th Nov 2010
Closing Date:	8th Dec 2010
Posted By:	TechNix Inc.
Details:
Product Marketing Specialist – Networking Solutions - Toronto We are looking for a high energy, results oriented and self-directed player, with a passion for effectively communicate the advantages and features of our products. Our ideal candidate has a strong product marketing background, writing skills, project management, and marketing/selling skills. You must be comfortable working with a high charged marketing team in executing multiple marketing campaigns, launch plans, driving change and overcoming obstacles. Reporting to the V.P., Marketing, the successful candidate will be accountable for all aspects of the product literature. Responsibilities will include collateral development, market research, campaign execution, competitive analysis, sales positioning, development of sales promotions and marketing promotions / activities. Other responsibilities: The Employee’s duties and responsibilities, inter alia, shall include, but are not limited to, the following: • Participate in the conception of strategic marketing initiatives to drive revenue and market share objectives for all license types and product variants; • Define the go-to-market solution strategy and market positioning, in conjunction with Product Management; • Define the content (value proposition and key messaging) for all materials and mediums; • Research business needs within individual markets based on market research/data mining to ensure international growth of product line; • Engage with Product Management and Sales to identify and analyze potential markets, opportunities and threats for short-term and long-term success; • Implementation of product launches, programs and promotions; • SWOT analysis; • Managing all associated marketing initiatives; • Develop recommendations to improve natural search traffic through page construction, site architecture, keyword research and SEO copywriting. Qualifications: • College or University education (Bachelor's) preferably in Business, Marketing, Computer Science or quantitative field. • 5+ years of related Product Marketing experience. • Knowledge of networking infrastructure, architecture and network services • International sales and marketing experience a plus • Demonstrated ability to manage key relationships • Must have ability to think strategically and execute tactically and efficiently. Location: Toronto

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